Rayray’s Flowers, created by South London Florist Rachel.
The identity needed to have an approachable design language, but be a cut above the traditional.
Location
London
Job description
Full rebrand
Client
Rayray’s Flowers
Year
2023
The logo stems from the final wrapping of a bouquet.
The deformation of the typography is designed to mirror the shape created when viewing a beautiful wrapped bouquet,
but abstract enough to work as a confident modern wordmark.
